Here’s Why…

Web videos are a great way to stimulate the senses of your audience. Each ofus absorbs information differently. Some people learn better by seeing, and stillothers by reading. So if you aren’t yet thinking about ways to market with video,your ignoring a very compelling communication channel.So why isn’t everyone creating a web video presence? A few reasons I heatfrom my clients are:1) You don’t like being in front of a camera.2)You don’t have the technical competency to shoot, edit and post videofootage.3)You can’t afford to buy the equipment and software you think you need.4)Well, the great news is making a video does not require expensive gear,tech the perfect persona.I’ve broken down the process into 4 easy steps, so you can get a web videoup in no time!Step 1: Examine Your goodsIf you own a digital camera, or a phone you’re already equipped with all youneed to film a web video. Most digital cameras have a video feature, and youmight want to check your cell phone as well- a lot of the new models shootvideos. Nowadays basically most phones can do videos. But for best results, pickup a solid small video camera like the flip Mino, which shoots and then pugs ontoyour computer for instant upload to your desktop.Step 2: Shoot to minimize errors To keep your editing process simple.I highly suggest breaking up your shoots into small chunks versus doing one longtake. That way you reduce your chance of errors and you won’t have to botherwith cutting out parts that are boring, or have any blunders.Here’s to segment out your video:Let’s say you have an intro, then point then point #1, point #2. Point #3, then thecall to action, the contact information. Write up a loose script that you can followas you shoot each take, or keep an outline nearby so you can reduce room forerrors. In step 3 you’ll see how beautifully these shorts will work with transitionslides to pull together a really polished video. Wear solid colours that pop, andpowder your face if your skin gets shiny. And a big time saving tip: Try to shootmore than one video at once. Often what takes the most time is all the setup, soyou’ll save time in the end. ( And ladies, why not just do your hair and makeuponce?)Step 3: Create slides to Aid your message or (replace you).PowerPoint slides are a great way to elevate the quality of your videos, and it’salso perfect for those of you who are too shy to get in front of the camera. Ifthis is you, all you need to do is put through a nice-looking PowerPointpresentation and narrate over as you click through your presentation.Let’s say you do want to be the star. PowerPoint slides are a great way tocleanly transition between your points and reinforce your key messages (like yourpitch, your website, etc.).A basic slide setup would look like:1.Introduction Slide: include your topic, name, website.2.Title Sequences: this gives your video a sense of structure, as you present theinformation (ex. Lesson #1, Question #1, Problem #1, etc.). Keep this to a minimumthough, maybe 2 to 3 max. 3.Call-to-action: tell your viewers what to do next.(Should they go to a certain web page to learn more? Call your toll-freenumber? Click on a link elsewhere on the page the video will be posted on?)Another idea for those of you who are shy is to instead ( and sometimes evenbetter) feature your star clients and highlight their successes.Step4: Edit your Video and Post it online.These days, there are many free,user- friendly options for editing your video.Microsoft Movie Maker and Apple IMovie. For more fancy editing and effects, takea look at Apple’s Final cut. Take an hour or two to go through some of the built-intutorials and you’ll be uploading a stellar sales video in no time!Post your video on YouTube or other easy upload sites like Vimeo.com, whereyou can then fetch the embedded code and put the video on your own siteeasily. And also consider Facebook which has an even better viral effect.All the Ways You Can Use Video Now A few ideas are: for your home page asa welcome/ intro to your site, explaining a specific service or product, drivingtraffic from Facebook and YouTube to your website, motivating people to sign upfor your masterclass, as replacement for a long-form sales letter, or as a thank

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