In this guide, you're going to get concrete strategies and tips for creating effective copy. (By “Copy” we mean carefully crafted words used in ads, brochures, and catalogs to promote and sell a product or service. Nowadays, the definition of copy has expanded to include words used for website pages, email broadcasts, graphic ads, and social media)

 
THE Bottom line is, any time you're writing about your business, it's considered COPY.